My whole life I have had horribly dark circles under my eyes, not because of lack of sleep, I have just always had them. So to say I have used a lot of concealers is an understatement. I like to try them all and am usually not very impressed. My favorite concealer is pretty pricey, so I can’t always justify buying it when I run out. When that happens, I usually pick up some concealer while I’m out running errands. Almay Smart Shade Concealer came out of the tube white and after mixing it with your skin the concealer begins to match your shade of skin. I really liked this aspect because picking out your correct shade in a make up aisle is one of the most difficult things to do. When you can’t try the product it ends in a guessing game. This product takes the guessing out of the situation. When the product was applied it actually covered my circles surprisingly well for a drugstore brand. I was really happy with how it felt on my skin, it was very creamy and smooth, and it did not feel cakey when applied. It lasted well all day as well. Now, I wouldn’t switch out this concealer for my more expensive brand. But, when I run out or need a quick replacement this will be my first choice!